Typical lead program
You receive a name and phone number.
- Relies mainly on Google and Meta
- Uses the ad platform's standard audiences
- Runs each channel separately
- Optimizes for the cheapest form fill
- Hands off the lead after the form
MASS TORT CASE ACQUISITION
Exclusive, qualified mass tort cases for your firm.
We generate demand, run the intake process, qualify each response against criteria your firm approves, and deliver every lead exclusively to your team. Campaign creative is approved before we go live.
- 100% exclusive cases
- Intake-qualified to your criteria
- Creative approved before launch
- Programs ready to launch in five days
Campaign flight plan
One approved path from media to firm
Firm-approved briefMT-2048
- Criteria
- Screening rules locked
- Geography
- Approved states + ZIPs
- Delivery
- 100% exclusive
APPROVED
Creative checkpoint
Your firm signs off before media goes live.
Approved channel mix
OWNED DSP
Search
SocialStreaming TV
Display
Audiencecriteria matched
Responseconsent captured
Intakescreening passed
Firmexclusive delivery
Media creates the response. Intake prepares the opportunity. Your firm makes the legal decision.
THE PROBLEM WITH STANDARD LEAD GENERATION
Most lead programs stop when someone fills out a form.
A name and phone number is not yet a qualified case. The person still needs to be contacted, screened through intake, documented, delivered, reviewed, and signed. We manage that path from approved ad creative through exclusive lead delivery, then use the results to improve the next campaign.
Martechs case acquisition
You receive a screened, exclusive opportunity.
- Firm-approved creative before launch
- Owned DMP and DSP for audience and media control
- Search, social, streaming TV, audio, and display ads
- Intake screening before exclusive delivery
- ClaimMonitor tracking through acceptance and signed status
What arrives at your firm
A form fill compared with an intake-qualified opportunity
Basic lead receipt
Form submission
- Name
- Jordan M.
- Phone
- (555) 014-2086
- Source
- Web form
No screening history, consent record, or qualification context.
Intake-qualified case file
EXCLUSIVEReady for firm review
Delivery ID
CM-824-017
Contact verifiedPhone and email confirmed
Screening completedFirm-approved questions passed
Consent attachedTrustedForm certificate available
Records statusSupporting records requested if required
Legal qualification remains with your firm
MARKETING + INTAKE COMPLETE
WHAT MAKES MARTECHS DIFFERENT
We reach beyond the people already searching for a lawyer.
We control more of the process than a standard lead vendor. Our own DMP organizes permitted audience data, and our own DSP buys programmatic media such as streaming TV, audio, websites, and apps. We also run intake, deliver each lead exclusively, and use ClaimMonitor outcomes to improve case acquisition cost.
01
We own the audience and media layer
Our data management platform (DMP) organizes permitted audience data. Our demand-side platform (DSP) buys streaming TV, audio, website, and app inventory directly. Owning both gives us more control over reach, media cost, and campaign changes.
OWNED DMP + DSP · DIRECT CONTROL
02
We reach beyond active search
Google and Meta capture existing demand. Streaming TV, audio, websites, and apps help us reach relevant people earlier, then continue the same message across mobile and desktop.
CTV · AUDIO · WEB · APPS · SEARCH · SOCIAL
03
Your firm approves the creative
We build the ads and landing experience around the approved litigation and screening rules. Your team reviews the creative before the campaign goes live, so the message and claims stay controlled.
BUILD · REVIEW · APPROVE · LAUNCH
04
We generate and qualify the lead
Our work does not stop at the form. The intake process contacts, screens, documents, and prepares each response before an exclusive lead is delivered to your firm.
GENERATE · CONTACT · SCREEN · DELIVER
05
ClaimMonitor connects leads to outcomes
ClaimMonitor manages the post-capture intake and case workflow. It keeps follow-up, documents, firm review, returns, and signed status together, then feeds those results back into the campaign to help lower CAC.
CAPTURE · MANAGE · LEARN · LOWER CAC
HOW WE USE DATA
Better data helps us find more of the right people.
We combine your firm's case results, permitted data from trusted partners, and live campaign results. Together, these signals help us decide who to reach, where to reach them, and which messages are producing cases your firm accepts.
We do not use protected health information to target ads. We use permitted, privacy-conscious data and only activate it for approved campaign purposes.
Audience builder
Turn approved inputs into a campaign-ready audience plan.
Approved inputs
Firm outcomes
accepted · returned · signed
Partner data
permitted audience signals
Campaign results
source · response · intake
Every input must match the firm-approved campaign purpose.
Audience rule sheet
Campaign criteria translated into media controls
INCLUDEApproved geography
PRIORITIZERelevant audience signals
EXCLUDEExisting representation
Campaign-ready audience
Matched, filtered, and approved
Owned DSP activation
CTV, audio, display, search, and social
Firm outcomes update the next audience rule, channel choice, and message decision.
01
Your firm data
Learn from the cases your firm accepts
Where approved, we study accepted, rejected, and signed results to understand which sources and claimant journeys are producing stronger opportunities.
02
Data partners
Build stronger audiences in our DMP
Our DMP combines permitted, de-identified household, location, context, and behavior signals that Google and Meta do not provide on their own.
03
Live campaign data
Improve CAC, not just cost per form
We compare the ad source, device, message, screening result, and firm decision to see which campaign choices produce cases your firm actually wants at a sustainable case acquisition cost.
STREAMING TV + CROSS-SCREEN ADS
Reach people before they search for a lawyer.
CTV means ads shown on streaming television. It helps introduce a litigation before someone begins searching. We can then reinforce the same message on mobile, desktop, Google, and Meta so each channel supports the next step.
CTV to qualified intake
One approved message, reinforced across every screen.
Approved CTV creative LIVE
A legal issue deserves a clear next step.
Plain-language information with a direct path to confidential screening.
Check your optionsIllustrative creative
Response channels
SearchSocialPlanned message sequence
FREQUENCY CONTROLLED01 · Streaming TV (CTV)
MEDIACreate recognition
A streaming TV ad introduces the litigation before the person actively searches for legal help.
02 · Website + app ads
MEDIAReinforce the message
Follow-up ads continue the message across trusted websites, mobile apps, and desktop without showing it too often.
03 · Google + Meta
MEDIACapture the response
Search and social ads give interested people a clear way to respond and begin screening.
04 · ClaimMonitor
OUTCOMEConnect response to outcome
ClaimMonitor tracks contact, screening, documents, the firm's decision, and signed status so the next campaign decision improves.
ClaimMonitor connects response, intake, firm review, and signed status so the next campaign improves.
Reach relevant households
Target by ZIP code and geography
Control when and how often ads appear
Continue one message across screens
PLAN, MEASURE, AND IMPROVE
See where your budget works and where cases are being lost.
Before launch, we show what the campaign is expected to reach. While it runs, we look for weak points. After delivery, we measure contacted, screened, accepted, returned, and signed results, not just the number of forms submitted.
Before launch
Know the plan before spending
Before launch, we estimate the reachable audience, geography, budget, timeline, and recommended mix of channels.
During delivery
See where cases are being lost
During the campaign, we monitor ad delivery, repeated exposure, message fatigue, form drop-off, and speed to contact, not only cost per lead.
At the outcome
Measure what your firm accepts
We track the path from ad view to response, contact, screening, acceptance, return, and signed case so budget follows the results that matter.
EXPLORE THE SYSTEM
See the media journey and the case workflow in detail.
These guides show how an approved message moves across screens and what happens after a person begins intake.
Approved CTV creative
Understand your options.Private screening. No obligation.
TV
Connected TV and cross-screen response
Media guideSee how an approved CTV message reaches the right household, then gives the viewer a simple path to respond on search, social, or mobile.
ClaimMonitor · case pathlive workflow
Consent capturedcomplete
Intake screenedqualified
Firm deliveryexclusive
What happens after a lead responds
Case workflowFollow the lead through consent, contact, intake screening, supporting records, and exclusive delivery to the law firm.
WHAT YOUR FIRM RECEIVES
An intake-qualified lead your team can review.
We generate the response, contact the claimant, run the intake questions, and screen the lead against criteria your firm approves. The lead is then delivered exclusively with supporting information. Your attorneys make the final legal qualification decision and control the retainer process.
Martechs is the marketing and intake partner. We do not provide legal advice or decide whether a claimant should be represented.
Intake-qualified lead
Our intake team has contacted and screened the claimant against the qualification criteria agreed with your firm. Your law firm makes the final legal decision.
Consent evidence
Each delivery includes a record of how and when the person consented, including a TrustedForm certificate and lead source where applicable.
Exclusive delivery
The opportunity is delivered to one participating firm and is not resold across a buyer network.
Supporting records
Medical records and supporting documents can be collected when required, requested, and available.
CLAIMMONITOR: WHAT HAPPENS AFTER THE FORM
ClaimMonitor manages every lead after it is captured.
ClaimMonitor is our post-capture intake and case management platform. It keeps the source, consent, contact attempts, screening answers, documents, firm review, returns, and retainer status in one place. It also shows which campaigns produced accepted and signed cases.
ClaimMonitor case file
Post-capture intake and case management
Exclusive lead CM-824-017
INTAKE QUALIFIEDIllustrative claimant record · confidential
- Litigation
- Firm program
- Source
- CTV → Mobile
- Delivery
- Exclusive
Case activity
4 EVENTS VERIFIEDConsent captured
Source and TrustedForm matched
09:42
Intake completed
Firm-approved screening passed
09:49
Case file prepared
Answers, notes, and records status attached
10:04
Delivered to firm
Final legal review remains with counsel
10:07
Firm decision feeds campaign reporting
ACCEPTED · RETURNED · SIGNED
Capture and send to the right team
Each lead includes the litigation, source, screening answers, consent evidence, and intake history. It can be routed by case type, state, language, and firm capacity.
Contact and follow up
Email, SMS, WhatsApp, call tasks, response-time reminders, and follow-up stay together so leads do not get lost across inboxes.
Screen and collect documents
Run the agreed screening questions, request supporting documents or medical records when needed, and keep a complete history for the firm's review.
Firm review and retainer
The law firm controls legal qualification and the retainer. ClaimMonitor supports the handoff, signature follow-up, rejection reason, return, and replacement workflow.
Learn and improve
Connect each ad source and message to contacted, accepted, returned, and signed results, not merely to the original form submission.
The legal boundary stays clear: Martechs runs marketing, screening, and intake operations. Your law firm makes the final legal qualification decision, controls representation, and signs the retainer.
HOW WE WORK WITH FIRMS
Everyone knows what happens before and after delivery.
Before launch, the signed agreement sets the litigation, screening criteria, expected volume, advertising plan, delivery rules, and return policy.
- Exclusivity
- 100% exclusive to the participating firm
- Legal decision
- Final legal qualification remains with the law firm
- Retainers
- Prepared and signed through the law firm's process
- Returns
- Rejected cases are replaced when they meet the agreed return policy
- Volume
- Mutually agreed based on advertising budget, litigation, geography, and the signed agreement
- Launch
- Ready within five business days, with campaign creative approved before any ads go live
ACTIVE LITIGATIONS
Each program is built for the specific litigation.
We currently support programs across product liability, toxic exposure, institutional harm, digital-platform cases, injury, and medical litigations. Availability depends on geography, screening criteria, and the case volume your firm can handle.
Product & exposure
active
Roundup
Potential claims involving glyphosate-based herbicide exposure and related diagnoses.
active
Paraquat
Potential claims involving Paraquat exposure and qualifying neurological conditions.
active
AFFF / PFAS
Potential claims involving qualifying exposure to aqueous film-forming foam and PFAS.
active
Mesothelioma / Asbestos
Potential claims involving mesothelioma, lung cancer, or other asbestos-related diagnoses.
active
Talcum Powder
Potential claims involving long-term talc exposure and qualifying cancer diagnoses.
Institutional & digital harm
active
Institutional Sex Abuse
Potential claims involving abuse in schools, churches, youth organizations, care facilities, prisons, or detention centers.
active
Roblox
Potential claims involving platform safety, exploitation, or inadequate protection of minors.
active
Social Media Addiction
Potential claims involving mental-health harm associated with compulsive social-platform use.
active
Video Game Addiction
Potential claims involving allegedly addictive game design and resulting harm.
active
Snapchat
Potential claims involving harm to minors connected to platform use or content exposure.
active
Gambling Addiction
Potential claims involving online gambling, sportsbook, or casino-app design and compulsive use.
Injury & medical
active
Rideshare
Potential claims involving accidents or injuries connected to Uber, Lyft, and other rideshare platforms.
active
NEC
Potential claims involving premature infants diagnosed with necrotizing enterocolitis after qualifying formula exposure.
FIVE-DAY LAUNCH
From approved criteria to live ads in five business days.
The five-day timeline begins once screening criteria, budget approval, creative direction, lead routing, and required compliance approvals are complete.
Day 0
Agree on the program
Screening criteria, geography, case volume, advertising budget, and return policy.
Day 1
Build the audience plan
Choose the channels, data, locations, exclusions, and reporting plan.
Days 2–3
Build the campaign
We build the ad creative, landing experience, intake questions, audience plan, and ClaimMonitor workflow.
Day 4
Approve and test everything
Your team approves the campaign creative. We test consent capture, lead routing, reporting, and replacement rules from start to finish.
Day 5
Launch
Ads go live and we begin improving the campaign using qualified-case results.
SOC 2 + HIPAA operations
SOC 2 certified controls and HIPAA-compliant handling help protect sensitive information throughout the workflow.
Documented consent
TrustedForm certificates and campaign-source records remain connected to the delivered opportunity.
A clear case history
Delivery, contact attempts, firm decisions, returns, and replacements stay visible in one place instead of being spread across inboxes.
Security and privacy controls are configured to the approved program requirements and documented in the applicable agreement.
FREQUENT QUESTIONS
What firms usually ask before launch.
Are the cases exclusive?
Yes. Opportunities delivered under the program are exclusive to the participating law firm and are not resold to another firm.
Who decides whether a claimant is legally qualified?
Your law firm does. Martechs is the marketing and intake partner. We screen against the agreed criteria, while the firm retains final legal qualification and representation decisions.
Does Martechs sign the retainer?
No. The law firm controls the attorney-client relationship and signs retainers through its approved process. ClaimMonitor can support the handoff and status tracking.
What happens when a delivered case is rejected?
A rejected opportunity is replaced when the reason falls within the return policy agreed in the signed agreement.
Is there a minimum volume?
Volume is mutually agreed based on the litigation, geography, available advertising budget, screening criteria, and the number of cases your firm can handle.
How quickly can a program launch?
Programs can be ready within five business days after screening criteria, advertising budget, creative, lead routing, and compliance approvals are complete.
BUILD THE NEXT PROGRAM
Tell us which litigation and how many qualified cases you need.
We will review your screening criteria, geography, case volume, advertising plan, intake process, and launch requirements with your team.