THE TECHNOLOGY BEHIND THE CASE PIPELINE
We connect audience planning, approved creative, an owned DMP and DSP, coordinated media, intake, and ClaimMonitor in one system. This page explains what each part does and how it helps your firm receive better-prepared leads at a sustainable case acquisition cost.
Media control room
One accountable path from audience to firm delivery.
Audience
Build and filter the approved audience
Creative approved before launch
Approve the message and intake experience
Media
Control inventory, frequency, and cost
Intake
Screen, document, and deliver exclusively
Active channels
LIVE BUYING
Google
MetaMore direct control over audience, media, and cost
Your team reviews the campaign before it goes live
ClaimMonitor connects response to firm outcome
INTELLIGENT AUDIENCE BUILDING
Our data management platform, or DMP, is where we organize the permitted data used to plan a campaign. It combines the firm's approved inputs, trusted data partnerships, and live campaign outcomes without using protected health information for ad targeting.
Your firm data
Where your firm approves it, we can use accepted, rejected, and signed case outcomes to identify patterns that should shape the next audience and campaign.
Permitted data partners
Trusted partners can add de-identified household, location, context, device, and behavior signals. Protected health information is not used for ad targeting.
Campaign and intake results
ClaimMonitor connects the ad source to contact, screening, firm review, return, and signed status so the media plan learns from real case outcomes.
The privacy boundary is clear: protected health information is not used for advertising targeting. Legal eligibility and representation are determined through intake and final law firm review, not inferred from ad-targeting data.
FOUR AUDIENCE LAYERS
A useful audience is more than a list. Each layer answers a different question: who the campaign can reach, what context matters, where and when to show the message, and how to follow up after interest appears.
Start with the approved litigation, geography, timeline, exclusions, budget, and firm capacity.
Use permitted context and intent signals to find people more likely to understand and respond to the message.
Choose the right screens, locations, times, and frequency so the message reaches people without becoming repetitive.
Continue the message for website visitors and form abandoners using an approved sequence across channels.
FROM AUDIENCE TO ACTIVATION
A demand-side platform, or DSP, is the system used to buy programmatic advertising. Owning the DMP and DSP gives us more direct control over audience setup, inventory, frequency, campaign changes, and media cost than a workflow built entirely through resellers.
Media control room
One accountable path from audience to firm delivery.
Audience
Build and filter the approved audience
Creative approved before launch
Approve the message and intake experience
Media
Control inventory, frequency, and cost
Intake
Screen, document, and deliver exclusively
Active channels
LIVE BUYINGGoogleMetaConnected TV
Run approved video creative across premium streaming inventory and reinforce it with a clear response path on mobile or desktop.
HIGH-ATTENTION VIDEO
Streaming audio
Reach audiences during commutes, work, and listening time through streaming audio and podcast inventory.
AUDIO + PODCASTS
Display and native
Extend reach across publisher websites and apps with display and native placements selected for the campaign.
WEB + APP INVENTORY
Search and social
Capture people who are actively searching or ready to respond, while keeping the message consistent with the wider campaign.
CAPTURE ACTIVE DEMAND
Creative is controlled before delivery: your firm reviews the ad message and landing experience before launch. The approved version is then carried consistently across the selected channels.
FORECASTING + MEDIA PLANNING
Forecasting does not promise an exact outcome. It gives the firm a practical view of available audience, expected reach, channel mix, intake requirements, and budget allocation before approval.
Pre-launch media worksheet
Make the plan visible before budget is released.
Firm inputs
Illustrative channel allocation
Final mix changes by litigation, geography, and budget.
Media view
Reach, inventory, and frequency
Case view
Intake, firm review, and CAC
Define budget, litigation, approved audience criteria, geography, timeline, and required case volume.
Model the available audience and expected delivery by channel before the media plan is approved.
Balance CTV, audio, display, Google, and Meta around the audience and budget instead of using the same plan for every litigation.
Your team reviews the creative, landing experience, intake questions, routing, and media plan before any campaign goes live.
REAL-TIME OPTIMIZATION + REPORTING
Media performance matters, but it is only the first part of the answer. We connect delivery, response, intake, firm review, and signed status so budget decisions can focus on sustainable case acquisition cost.
Source-to-outcome trace
Follow one response through every operational handoff.
Original media source
CTV campaign
Creative, audience, device, and response path remain attached.
Response
source matched
Contacted
intake connected
Screened
criteria passed
Firm review
counsel decision
Signed
outcome returned
The media team can see which sources produce contacted, screened, accepted, returned, and signed outcomes.
CAC VIEWSee which permitted audience groups, locations, devices, and content environments are producing stronger responses.
Monitor where ads are winning, where delivery is too narrow, which inventory performs, and where budget can be reallocated.
Connect each campaign to contact rate, screening result, firm decision, return reason, and signed status.
Review executive summaries, media mix, source performance, intake progress, and case acquisition cost in one reporting view.
THE CTV + CROSS-SCREEN ADVANTAGE
Connected TV puts approved video creative inside streaming content. It creates awareness in a high-attention setting, while mobile, desktop, search, and social give the person a direct path to respond and begin intake.
When permitted, identity matching helps connect a streaming TV exposure with later engagement on a household's mobile or desktop device.
Build campaigns around approved states, ZIP codes, exposure areas, or other relevant locations without relying only on broad city targeting.
Choose suitable content environments and times of day, then set frequency limits so the message is seen enough without being overexposed.
Our DSP provides direct access to eligible streaming and publisher inventory, subject to platform, campaign, and compliance approval.
CTV to qualified intake
One approved message, reinforced across every screen.
A legal issue deserves a clear next step.
Plain-language information with a direct path to confidential screening.
Response channels
SearchSocialPlanned message sequence
FREQUENCY CONTROLLED01 · Streaming TV (CTV)
MEDIAA streaming TV ad introduces the litigation before the person actively searches for legal help.
02 · Website + app ads
MEDIAFollow-up ads continue the message across trusted websites, mobile apps, and desktop without showing it too often.
03 · Google + Meta
MEDIASearch and social ads give interested people a clear way to respond and begin screening.
04 · ClaimMonitor
OUTCOMEClaimMonitor tracks contact, screening, documents, the firm's decision, and signed status so the next campaign decision improves.
ClaimMonitor connects response, intake, firm review, and signed status so the next campaign improves.
ILLUSTRATIVE CHANNEL PLANS
These examples show how the system can be configured. The final plan depends on current litigation criteria, approved geography, available inventory, budget, and the firm's intake capacity.
Toxic exposure
Use approved geography and exposure context to build awareness on streaming TV and publisher inventory, then capture response through search, social, and a litigation-specific landing page.
Product exposure
Combine rural and regional reach with relevant content environments, audio, search, and social. Intake then checks the agreed exposure, timeline, diagnosis, and representation criteria.
Injury
Use city and ZIP-level media, mobile response paths, and time-sensitive intake follow-up to move a potential claimant from ad response to firm review quickly.
CLAIMMONITOR AFTER CAPTURE
ClaimMonitor manages post-capture intake and case workflow. It keeps consent, contact attempts, screening, documents, firm review, returns, and signed status together, then sends those outcomes back to campaign reporting.
ClaimMonitor case file
Post-capture intake and case management
Illustrative claimant record · confidential
Case activity
4 EVENTS VERIFIEDConsent captured
Source and TrustedForm matched
09:42
Intake completed
Firm-approved screening passed
09:49
Case file prepared
Answers, notes, and records status attached
10:04
Delivered to firm
Final legal review remains with counsel
10:07
Firm decision feeds campaign reporting
ACCEPTED · RETURNED · SIGNED
What this closes
The gap between form submission and first contact
The gap between screening answers and firm review
The gap between media source and accepted case
The gap between return reason and campaign improvement
Legal boundary
Martechs runs marketing and intake operations. Your law firm makes the final legal qualification decision, controls representation, and signs the retainer.
BUILD THE NEXT PROGRAM
We will review the audience, approved creative, media mix, intake criteria, ClaimMonitor workflow, budget, and expected case volume with your team.
